API docs v1
PATCH /v1/brands/{brand_id}/email-templates/{template_id}

Update an email template

scope write:outreach cost 1 RU idempotent optional

Change a template's name, type, subject or body, or make it the default of its type. Only the fields sent change. Requires the editor role and the brand owner on Pro.

Path parameters

Query parameters

  • dry_run boolean optional

    Preview the call without executing it. Runs auth, scope, eligibility and body validation, then returns 200 with a dry_run object reporting the request-unit and credit cost plus a non-consuming quota snapshot. Nothing is debited, reserved, dispatched or mutated. An invalid body still returns 422.

    default: false

Header parameters

  • Idempotency-Key string optional

    Optional. A retry with the same key and body within 24 hours replays the first response.

Request body

application/json required
Type: EmailTemplateUpdate
  • body string (nullable) nullable

    HTML body.

  • body_text string (nullable) nullable

    Plain-text body.

  • is_default boolean (nullable) nullable

    true makes it the default template of its type.

  • name string (nullable) nullable

    Name.

  • subject string (nullable) nullable

    Subject line.

  • template_type enum (nullable) nullable

    request_backlink, request_inclusion, build_relationship, follow_up or pitch.

Example payload 
{
  "subject": "A shoe for your list"
}

Responses

Updated an email template application/json
Type: EmailTemplate
  • body string required

    HTML body. Placeholders filled per contact: {{first_name}}, {{name}}, {{email}}, {{company}}, {{brand_name}}, and from the cited page a contact was added with {{page_url}}, {{page_title}}, {{role}}.

  • brand_id string required

    Owning brand id.

  • id string required

    Template id.

  • is_default boolean required

    The default template of its type.

  • name string required

    Name.

  • subject string required

    Subject line. Placeholders filled per contact: {{first_name}}, {{name}}, {{email}}, {{company}}, {{brand_name}}, and from the cited page a contact was added with {{page_url}}, {{page_title}}, {{role}}.

  • template_type enum required

    What the email asks for: request_backlink, request_inclusion, build_relationship, follow_up or pitch.

  • body_text string (nullable) nullable

    Plain-text body.

  • created_at string (nullable) nullable

    When the template was created.

    format: `date-time`

  • object string

    default: `email_template`

  • updated_at string (nullable) nullable

    Last change.

    format: `date-time`

  • variables array of string

    Placeholders the template uses.

Example response 
{
  "body": "<p>Hi {{first_name}}, I read {{page_url}} and thought the Allbirds Tree Runner fits it.</p>",
  "body_text": "Hi {{first_name}}, I read {{page_url}} and thought the Allbirds Tree Runner fits it.",
  "brand_id": "3f9c7e8a-1b6a-4d8e-92cf-7d9c8b1e2a04",
  "created_at": "2026-09-20T10:00:00+00:00",
  "id": "2b3c4d5e-6f70-4a1b-8c2d-3e4f5a6b7c8d",
  "is_default": false,
  "name": "Best running shoes pitch",
  "object": "email_template",
  "subject": "{{first_name}}, a shoe for {{page_title}}",
  "template_type": "request_inclusion",
  "updated_at": "2026-09-20T10:00:00+00:00",
  "variables": [
    "first_name",
    "page_title",
    "page_url"
  ]
}
Request validation failed application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "validation_error",
    "message": "Request validation failed"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Missing or invalid credentials application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "unauthorized",
    "message": "Missing or invalid credentials"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
You do not have permission to access this resource application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "forbidden",
    "message": "You do not have permission to access this resource"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Resource not found application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "not_found",
    "message": "Resource not found"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Resource conflict application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "conflict",
    "message": "Resource conflict"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Request body did not match the expected schema application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "body_validation_error",
    "message": "Request body did not match the expected schema"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Per-minute rate limit exceeded application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "rate_limit_exceeded",
    "message": "Per-minute rate limit exceeded"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
An unexpected error occurred application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "internal_error",
    "message": "An unexpected error occurred"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}
Service temporarily unavailable, please retry application/json
Type: ApiError
  • error object required
    Show fields
    • code string required

      Stable machine-readable error code from the catalog.

    • message string required

      Human-readable description suitable for logging.

    • details object

      Optional, code-specific context (e.g. errors array for validation_error, retry_after for service_unavailable). Shape depends on error.code; treat as opaque otherwise.

      Show fields

      Empty object (no properties).

  • request_id string

    Server-generated correlation id for the request. Mirrors the X-Correlation-ID response header. Include this when contacting support.

    format: `uuid`

Example response 
{
  "error": {
    "code": "service_unavailable",
    "message": "Service temporarily unavailable, please retry"
  },
  "request_id": "9f6c4e8a-1d3b-4c8b-9f1e-7a3b1c2d3e4f"
}