Free GEO & AEO Course · 20 Lessons

Learn GEO and AEO in 90 minutes

Hundreds of millions of people now search with AI every week, and most brands aren't showing up. This free course covers both halves of the job: generative engine optimization (GEO), so AI reaches for your brand, and answer engine optimization (AEO), so your pages are built to be quoted. If you sell to clients, the final part covers packaging it as a service.

100% free, no card needed Watch at your own pace Templates & SOPs included

The AI platforms your clients' customers are using

  • ChatGPT ChatGPT
  • Perplexity Perplexity
  • Google AI Mode Google AI Mode
  • Claude Claude
  • Gemini Gemini
  • Grok Grok
Full Curriculum

Learn GEO and AEO end to end in 90 minutes

Four parts, 20 lessons. What generative and answer engine optimization are, how to optimize your site for both, how to build the off-site authority AI trusts, and how to sell it if you work with clients.

4
Parts
20
Lessons
~90 min
Total Runtime
Part 1 5 lessons

Introduction: The GEO Framework
1
What GEO and AEO are, how they differ, and why both matter now
2
How AI search is reshaping how buyers discover brands
3
The difference between SEO and GEO, and why agencies need both
4
Overview of the six AI platforms: ChatGPT, Perplexity, Google AI Mode, Claude, Gemini, and Grok
5
The GEO framework: Internal GEO vs External GEO explained
Part 2 6 lessons

Internal GEO & AEO: On-Site Optimization
1
Auditing your client's site for AI-readiness
2
Structuring content so AI platforms can extract and cite it
3
Answer engine optimization (AEO): schema markup and structured data that gets you quoted
4
Optimizing existing pages: headings, entity clarity, and answer-ready formats
5
Creating new content types AI loves to cite: comparisons, guides, FAQs
6
Technical checklist: crawlability, llms.txt, and AI bot access
Part 3 5 lessons

External GEO: Off-Site Authority
1
How AI platforms decide which brands to recommend and cite
2
Building the citation graph: directories, reviews, and authority sources
3
Digital PR and outreach strategies that boost AI mentions
4
Using third-party platforms: G2, Capterra, Reddit, Quora
5
Monitoring and improving your brand's AI sentiment and positioning
Part 4 4 lessons

Selling & Delivering GEO as a Service
1
Running a live AI visibility audit to win client buy-in
2
Packaging GEO into service tiers: audit, retainer & enterprise
3
Pricing benchmarks: what top agencies are charging today
4
Proposal and pitch deck walkthrough with real templates
Included Free

More than a course, a complete toolkit

Walk away with everything you need to start offering AI visibility services: frameworks, templates, and pricing included.

Proven SOPs

Delegate to your team on day one, no guesswork

Proposal Templates

Copy, customize, and send to clients today

Pricing Strategies

See what top agencies charge: from $500 audits to $3K/mo retainers

Reporting Templates

Show clients exactly where they stand in AI search, and prove ROI

Results Framework

Track visibility gains so clients never question your value

Client Onboarding

Intake forms, kickoff agendas & milestone checklists, ready to go

Is This For You?

Built for anyone who needs to be found in AI

No prior GEO experience needed. If you understand the basics of search, you can follow this course. Parts one to three teach the craft; part four covers selling it, for those who work with clients.

SEO & Content Teams

Everything you know about ranking, applied to how AI picks what it cites

In-House Marketers

Find out what AI says about your brand, and how to change it

Agencies & Consultants

Learn GEO, then package and price it as a service line for clients

Founders & Freelancers

Get found in AI search without hiring an agency to do it for you

Your instructor

Taught by Nazareno Castro Bay

Nazareno Castro Bay, instructor of the free GEO and AEO course

Nazareno Castro Bay

Partner & Co-Founder, Rank Prompt

Nazareno co-founded Rank Prompt, the AI visibility platform that tracks how brands are recommended across ChatGPT, Perplexity, Google AI Mode, Claude, Gemini and Grok. He built this course from the generative and answer engine optimization work the team runs for clients every week, so the frameworks, audits and templates in it are the ones actually in use rather than theory.

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