Case studies
The work behind the visibility numbers
Every study here comes from the reports the product ships: prompts that never change, measured on every AI engine the account tracks, one score per market.
B2B SaaS · HR technology
Humand
2 markets · 6 AI engines
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An HR software platform moving into the United States, where AI assistants had never named it once. Twenty-two weekly reports later the new market sits at 18%, and the home market has doubled alongside it.
- US AI visibility
- 0% 18.0%
- Argentina AI visibility
- 24% 48.0%
- Argentina citation share
- 4.0% 11.3%
Automotive · Fort Worth, TX
Owings Auto
141 days · 6 AI engines
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A used car dealership running two lots fourteen miles apart. Assistants recommended one of them constantly and the other almost never. In 141 days the weaker market passed the home one.
- Fort Worth AI visibility
- 13.3% 54.2%
- Rank in the local field
- #12 of 247 #2
- Answers naming Owings
- 16 of 120 65 of 120
E-Commerce · Leather Goods
32 reports · September to December 2025
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Site optimizations and targeted listicles for "best handcrafted wallets for men" took their citation count to #2 overall, behind only YouTube.
- Starting visibility
- 21%
- AI citations earned
- 527
- Citation rank
- #2
Coworking · Nashville & Miami
11 reports · 3 AI engines
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Listicles like "Top Coworking Spaces in Nashville" plus AI-facing site work. Now cited ahead of WeWork and Venture X across ChatGPT, Perplexity and AI Mode (AI Overviews).
- Visibility score
- 51%
- Citation share
- 7.7%
- Citation rank
- #1
D2C · Food Storage
1 report · 3 AI engines
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One targeted listicle made their own site the most cited source in the category, ahead of Amazon, and still climbing.
- Visibility score
- 59%
- Citation share
- 14.3%
- Beating Amazon
- #1
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