Case study
Rank Prompt
Stealth Health Containers: #1 cited source, ahead of Amazon
One targeted listicle made the food storage brand’s own site the most cited source in its category, ahead of Amazon, with a 14.3% citation share. 59% visibility and climbing fast.
- Visibility score
- 59%
- Citation share
- 14.3%
- Beating Amazon
- #1
- Sector D2C · Food Storage
- Report 16 January 2026
- AI engines ChatGPT, Perplexity, Google AI Mode (AI Overviews)
- Answers naming the brand 26 of 44
Where it started, and where it stands
Before
A direct to consumer food storage brand, competing for citations with Amazon in the answers about its category.
After
- Its own site is the most cited source in the category, ahead of Amazon
- 14.3% citation share
- 59% visibility: named in 26 of 44 answers
The moves behind the numbers
- 01
Single listicle win
One targeted listicle positioned Stealth Health as the top recommendation.
- 02
D2C positioning
The direct to consumer site, rather than a marketplace listing, was positioned as the page to cite.
Straight from the Rank Prompt account
The AI visibility overview from the 16 January 2026 report: 59% visibility, 26 of 44 results, by platform.
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