House of Jack Co: #2 in AI citations, behind only YouTube

AI traffic took off in Q4 2025, right in time for the holidays. Site optimizations and targeted listicles for “best handcrafted wallets for men” took the leather goods brand’s citation count to #2 overall, right behind YouTube.

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At a glance

Starting visibility: 21%
AI citations earned: 527
Citation rank: #2

Sector E-Commerce · Leather Goods
Window 1 September to 31 December 2025
Reports 32
Citation share 6.1%

Before and after

Where it started, and where it stands

Before

21% AI visibility when tracking started, in answers where YouTube, Business Insider and Buffalo Jackson were among the most cited sources.

After

#2 most cited domain, with 527 citations to YouTube’s 541
6.1% of every citation across the tracked answers
Cited more often than Business Insider (421) and Buffalo Jackson (314)

What was done

The moves behind the numbers

01

Read what the answers cite

The citation data showed the format assistants trust for this question: the most cited page in the category was Business Insider’s guide to the best wallets for men, cited 421 times across 17 reports.
02

Listicle creation

Targeted listicles for “best handcrafted wallets for men” put House of Jack Co inside the format the answers were already citing.
03

Website optimization

The site itself was optimized for AI, so assistants had a clear page on the brand to read and cite.
04

Holiday targeting

The work was timed for Q4 2025, and AI traffic climbed right in time for the holiday season.

The dashboard

Straight from the Rank Prompt account

The citations view for 1 September to 31 December 2025, across 32 reports: citation share over time, and houseofjackco.com second in the citation rank behind YouTube.