About half of consumers now choose AI-powered search, according to new McKinsey research, around 60% of U.S. adults use AI to look up information per AP NORC polling; and a large-scale Ahrefs study finds Google AI Overviews correlate with about a 34.5% drop in clicks on the top result.
People worry about being invisible when assistants skip their brand. They fear wrong facts that damage trust and ask how to earn citations from reliable sources. Many want clearer rules for what gets shown, faster ways to fix errors, and simple tracking to prove improvements.
This guide highlights the best U.S.-focused products that help brands measure and grow accurate visibility inside AI answers in 2025.
What to measure before you pick a tool
- Measure mention rate by engine as mentions divided by total prompts times 100
- Measure citation quality as answers with at least one credible source divided by total answers times 100
- Count fact accuracy as wrong facts per 100 answers with severity labels low, medium high
- Track prominence by first mention share and average position in the answer
- Calculate the share of voice versus the top three rivals for inclusion share and first position by engine
- Record recency speed as median days from a site or pricing update to first appearance in AI answers
- Track fix velocity as median days from detection to shipped fi,x and the percent lift in mention rate after
Rapid Rundown of Top AI Search Visibility Tracking Tools
Track where your brand is named in AI answers and fix gaps fast. See which engines include you, which sources they cite, and what to do next.
- RankPrompt: Tracks mentions across ChatGPT, Gemini Perplexity, Claud, and more, shows citations and competitors, and turns gaps into clear fixes.
- Peec AI: Analyzes brand visibility across leading AI engines with competitor benchmarking and optimization guidance for marketing teams.
- Profound: Helps brands get named inside AI answers across assistants and AI Overviews with a focus on zero-click discovery.
- Otterly AI: Monitors brand and link visibility in AI search with a Semrush-integrated workflow for tracking and action.
- Scrunch AI: Audits and grows brand presence in AI search, delivering actionable insights and an AI-ready site view.
- ZipTie: Tracks inclusion across Google AI Overview, ChatGPT, and Perplexity, with prompt suggestions and optimization tips.
- RankScale: Purpose-built suite to track and deeply analyze visibility and citations across AI search engines.
- Authoritas: Tracks brand mentions and citations across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews with competitive reporting.
- Semrush AIO/AI visibility: Adds AI search monitoring capabilities alongside SEO analytics to help brands measure and influence AI discovery.
Comparison of Top AI Search Visibility Tracking Tools
| Tool | Engines covered | Core tracking | Plans and pricing (USD/mo) | Quotas/notes |
| RankPrompt | ChatGPT, Gemini, Grok, Perplexity | Mentions by engine, citations, competitor benchmarking | Starter $49 Pro $89 Agency $149 | Credit model 150 / 500 / 1,000; prompt scans across listed engines; top-ups $0.25/credit. |
| Peec AI | ChatGPT, Perplexity, Google AI Overviews; add-ons for Gemini, Claude, DeepSeek, Llama, Grok | Prompt-level visibility and citations across engines | Starter ~$96/mo (€89); Pro ~$214/mo (€199); Enterprise ~$538+/mo (€499+) | 25 / 100 / 300+ prompts; ~2,250 / 9,000 / 27,000+ AI answers per month; unlimited countries & seats; add-ons for more engines. |
| Profound | ChatGPT, Perplexity, Copilot, Google AI Overviews, Claude, Grok, Meta AI, DeepSeek | Answer-engine inclusion, citation patterns, prompt volumes, agent analytics | Starter $99/mo, Growth $399, Enterprise pricing by request. | Modules listed under “Answer Engine Insights,” “Agent Analytics,” and “Prompt Volumes.” |
| Otterly AI | Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot; add-ons for AI Mode, Gemini | Inclusion & link visibility, position tracking, scheduled reports | Lite $29/mo 15 prompts; Standard $189/mo 100 prompts; Premium $489/mo 400 prompts. | 15 / 100 / 400 prompts; daily tracking; unlimited brand reports & team members; 50+ countries. |
| Scrunch AI | ChatGPT, Perplexity, Claude, Meta AI, Gemini, Google AI Overviews | Visibility auditing, share-of-voice, prompt sets | Starter $300 Growth $500 Pro $1,000 Enterprise Custom. | Users 3 / 5 / 10; custom prompts 350 / 700 / 1,200; industry prompts up to 6,000; audits 5 / 10 / 20; Slack support from Pro. |
| ZipTie | Google AI Overviews, ChatGPT, Perplexity | Inclusion, cited sources, “AI Success Score,” prompt suggestions | Starter $250/mo, Growth $417, Enterprise pricing by request. | 500 / 1,000 / 2,000 AI searches per month; 5 / 50 / 100 AI data summaries; 10 / 100 / 200 content optimizations. |
| RankScale | AI search engines with GEO tracking | Visibility, citations, competitor benchmarking | From ~$20/mo., Pro ~$99/mo, Enterprise ~$780. | Credit-based quotas; public listings show scaled audits, dashboards, and AI responses per tier. |
| Authoritas | Google AI Overviews, Bing Copilot, ChatGPT, Gemini, Claude, Perplexity, DeepSeek | Brand mentions and citations with competitive insights and SOV | Custom quote. free trial available | Can test 100 questions on one AI model; multi-engine tracking for AI search and LLMs. |
| Semrush + AI Visibility Toolkit | Tracks brand visibility across AI assistants and AIO within Semrush | AIO presence, prompt tracking, citations, SOV | Starter $165.15 / mo, Pro+ $248.15/mo, Advanced $455.67/mo. | Semrush KB details toolkit features; plan availability and per-user add-ons may vary by account. |
1. RankPrompt
RankPrompt shows exactly when assistants name your brand and which sources they rely on. It turns visibility gaps into clear, shippable actions tied to mention rate and placement.
Built for weekly, cross-engine checks, it highlights first-mention share and average position Use it to tighten citation quality and track steady SOV gains across key engines.
RankPrompt Features
- Cross-engine mention tracking for ChatGPT, Gemini, Perplexity, Claude, and Grok
- Citation capture that lists the exact sources used in each answer
- Competitor benchmarking by engine, prompt type, and market
- Placement checks to see the first mention share and average position
- Trend dashboards with exports for weekly reporting
RankPrompt Best for
U.S. brands and agencies that need fast, reliable AEO tracking and simple actions to raise inclusion.
Rating & Reviews
G2:4.5/5
“Game-changing for AI search visibility,” Nazareno C.
RankPrompt Pricing
Starter $49/mo • Pro $89/mo • Agency $149/mo
2. Peec AI
Peec AI helps you see how often AI assistants name your brand and what sources they cite, with clear trend views and a simple setup. It monitors prompts you choose across leading models so teams can assess visibility without heavy ops.
Dashboards focus on inclusion, citations, and competitor benchmarks, with multi-country tracking and scheduled runs that keep data fresh for weekly reporting. Unlimited seats make it easy to share results across marketing and leadership.
Peec AI Features
- Tracks brand visibility across ChatGPT, Perplexity, Claude, and Gemini with prompt-level results.
- Shows cited sources and competitor benchmarks to compare inclusion and quality.
- Scheduled runs collect data consistently for trend analysis and reporting.
- Multi-country tracking with unlimited user seats for team access.
Peec AI Best for
Teams that want fast, structured tracking of mentions and citations across multiple AI engines with simple, shareable dashboards.
Rating & Reviews
G2: 5.0/5.0
“It’s easy to use, setup is extremely fast, you get immediate insights, and you finally get some data to better understand where and how your brand is mentioned in LLMs. What I love is that I can also see the URLs that were quoted. Super helpful to understand how to optimize for this prompt.” – Maximilian M.
Peec AI Pricing
Starter ~$96/mo (€89) • Pro ~$214/mo (€199) • Enterprise ~$538+/mo (€499+)
3. Profound
Profound focuses on measuring how often your brand appears in AI answers at scale. It centralizes answer-engine data so teams can see inclusion patterns without building custom scrapers.
It also unifies prompt volumes and answer sources across multiple assistants, giving leaders one place to monitor shifts and plan budgets.
Profound Features
- Multi-assistant coverage with unified dashboards for inclusion and citation patterns
- Prompt volume tracking to reveal emerging topics that drive answer visibility
- Agent analytics to see how branded or generic prompts influence appearances
- Anomalies and trend alerts for sudden drops or spikes across engines
- Workspace controls for large teams, with roles and data export options
Profound Best for
Enterprise teams that need centralized, multi-assistant visibility with governance and trend alerts.
Rating & Reviews
G2: 4.6/5.0
“Profound has created a user-friendly platform that provides data on AEO rankings and search opportunities. Their content platform now enables marketers to build relevant, actionable content in minutes.” – Beth G.
Profound Pricing
Starter $99/mo • Growth $399/mo • Enterprise pricing by request.
4. Otterly AI
Otterly AI helps you see when AI answers include your brand and whether your links are shown. It runs your prompts on major assistants and organizes the results for quick checks.
You get simple visuals for inclusion, position, and link presence, so teams can spot issues fast and plan fixes without heavy setup.
Otterly AI Features
- Tracks inclusion across Google AI Overviews, ChatGPT, Perplexity, and Copilot
- Shows link visibility and whether your pages are cited in answers
- Records position and prominence so you can gauge placement quality
- Schedules daily runs to keep trend lines fresh for reporting
- Adds optional tracking for Google AI Mode and Gemini
- Exports results for sharing with content and SEO teams
Otterly AI is Best for
Teams that want straightforward monitoring of inclusion, links, and placement across leading AI assistants, with minimal setup.
Rating & Reviews
G2: 4.9/5.0
“It was easy to implement, and insights were instant. Otterly has been something I could connect with. In fact, within a day of implementing AI to our HubSpot dashboard and Slack, the next week we had our first big win — one of our core reports on “brand storytelling trends” was being referenced by ChatGPT multiple times. The features are top-notch, but I love the sentiment tracking the most. These mentions have become a key brand health indicator due in part to the tone of these mentions showing up in the AI-generated reports our leadership team references.” – Wendy O.
Otterly AI Pricing
Lite $29/mo • Standard $189/mo • Premium $489/mo
5. Scrunch AI
Scrunch AI pairs ready-made industry prompts with your custom sets for quick audits. It measures visibility, SOV, and citation gaps without complex setup.
Trend views surface the topics and pages that need attention first. Great for weekly reporting that translates directly into content and PR actions.
Scrunch AI Features
- Tracks brand visibility and share of voice against competitors
- Uses ready-made industry prompts plus your custom prompt sets
- Surface trends by country and assist with fast reporting
- Includes page-level audits to spot content and citation gaps
- Team controls with multiple seats and workspace management
Scrunch AI is Best for
Marketing teams that want structured prompts, competitive SOV tracking, and built-in audits to guide weekly AI visibility work.
Rating & Reviews
G2: 4.7/5.0
“We evaluated almost all of the AI Metrics tools out there, and found Scrunch to hit the sweet spot in both price and features. I recognized early on that the Scrunch team would be iterating quickly, and that has turned out to be the case. The tool is easy to use, with frequent updates, and we will continue to grow with it. Based on recent interactions, I’m highly confident that as we work with customer support, our recommendations for new features will be considered.” – Marv A.
Scrunch AI Pricing
Starter $300/mo • Growth $500/mo • Pro $1,000/mo • Enterprise Custom
6. ZipTie
ZipTie checks inclusion across AIO, ChatGPT, and Perplexity and spotlights cited sources. Its AI Success Score and gap highlights make performance easy to grasp.
Prompt suggestions help lift underperforming themes with minimal effort. Lean dashboards keep stakeholders aligned on what to fix next and why.
ZipTie Features
- Tracks inclusion across Google AI Overviews, ChatGPT, and Perplexity
- Surfaces cited sources and highlights missing or weak citations
- “AI Success Score” to compare performance across prompts and topics
- Prompt suggestions to improve visibility on underperforming themes
- Simple trend views with monthly AI search quotas by plan
- Exportable results for reporting
ZipTie Best for
Teams that want lean tracking of inclusion and citations with quick scoring and prompt ideas, without a heavy setup.
ZipTie Pricing
Starter $250/mo • Growth $417/mo • Enterprise pricing by request
7. RankScale
RankScale helps you measure how your brand shows up in AI search with clear visibility and citation tracking.
It focuses on GEO tracking so you can compare U.S. results against other regions without extra setup.
RankScale Features
- Tracks brand visibility and citations across AI search engines with GEO views
- Benchmarks competitors and shows movement over time
- Credit-based runs so you can control how often prompts are tested
- Dashboards and exports for quick reporting to stakeholders
- Project structure that separates brands, products, and regions
RankScale Best for
Teams that need region-by-region tracking and simple competitive benchmarks without a heavy platform.
Rating & Reviews
SourceForge: 5.0/5.0
“It’s powerful and has helped us enter new markets. It’s well-made software that is intuitive to use. There is fast support if needed.” – Michael S.
RankScale Pricing
From ~$20/mo • Pro ~$99/mo • Enterprise ~$780/mo
8. Authoritas
Authoritas brings AI visibility into a mature SEO suite—mentions, citations, and AIO tracking. You can view SOV and organic rankings together to guide priorities.
Dashboards, alerts, and exports support both weekly ops and leadership reviews. Ideal when you want unified reporting across AI answers and classic SEO.
Authoritas Features
- Cross-engine AI mentions tracking.
- Citation/source capture.
- Competitor benchmarking
- AI Overview rank tracking.
- Dashboards, alerts, and exports.
Authoritas Best for
Brands, ecommerce teams, and agencies need unified AI-search monitoring plus mature SEO tooling.
Rating & Reviews
G2: 4.0/5
“Really Innovative SEO Platform and Niche Research Tool.” — Jean Bertin C.
Authoritas Pricing
Custom Quote, free trial available; AI Search trial also offers 100 questions on one provider.
9. Semrush AIO/AI visibility
Semrush brings classic SEO and AI search tracking into one workspace so you can see how your brand appears in Google AI Overviews and across AI assistants.
It gives clean visibility scores, competitor views, and prompt tracking to guide weekly actions.
Semrush Features
- Tracks Google AI Overviews alongside daily Google rankings in one dashboard
- Monitors prompts for brand mentions and sentiment with trend lines
- Benchmarks share of voice vs competitors across AI and search
- Surfaces cited sources and missing citations to guide fixes
- Adds AI crawlability checks inside Site Audit so new pages get picked up
Semrush Best for
Teams that want an all-in-one suite for SEO and AI visibility with mature reporting and competitive benchmarks.
Rating & Reviews
G2: 4.5/5
“This platform offers top-notch SEO optimization and content generation tools. I find its features to be among the best available, making it an excellent choice for anyone looking to improve their online presence.” — Ian R.
Semrush Pricing
Starter $165.15/mo • Pro+ $248.15/mo • Advanced $455.67/mo
Benchmarks to Watch Weekly and Monthly
- Mention rate by engine track weekly 4-week avg target 40% overall 60% branded
- First position share target 35% of inclusions, top two 60%
- Citation quality target 70% answers with authoritative sources 3+ distinct sources
- Fact accuracy errors under 3 per 100 answers with severity by engine
- Share of voice vs top three watch weekly delta aim +2 points or more
- Recency speed median days from update to first AI appearance target <7 pricing <14 launches
- Remediation velocity detect-to-fix median <5 days with ≥10% post-fix mention lift
FAQs
What is AI search visibility, and how is it different from SEO?
AI search visibility is whether assistants like ChatGPT, Perplexity Gemini, or Copilot name and cite your brand inside their answers. AEO focuses on being included and cited in those answers rather than ranking web pages traditionally.
Do AI Overviews reduce clicks to publisher sites?
Multiple analyses show lower clickthrough when AI Overviews appear at the top of results, with measured CTR drops for the #1 blue link after rollout in the U.S.
Which assistants matter most right now?
ChatGPT holds the largest global share among chatbots, while Copilot and Perplexity show meaningful usage and growth; coverage should prioritize these engines first.
How common is AI use for information search in the U.S.?
Recent polling reports that many Americans use AI to look up information, while broader adoption patterns vary by age and task type.
What should I measure to track AI visibility?
Track mention rate by engine, first-position share, citation quality, accuracy errors, and time to appear after updates; these metrics indicate inclusion, credibility, and speed.
Do community sources like Reddit affect AI answers?
Evidence shows Reddit is frequently cited in AI Overviews, often just behind Wikipedia, signaling that high-quality community content can influence AI citations.
Is hallucination still a concern for brand accuracy?
Yes—benchmarks and reports continue to document LLM hallucinations, so monitoring answers for incorrect prices, features, and claims remains essential.
Is Perplexity worth tracking specifically?
Yes—recent data shows tens of millions of active users and strong traffic, making Perplexity a notable answer engine for visibility tracking alongside ChatGPT.
How often should teams run visibility tests?
Run weekly cycles to smooth day-to-day variance and review monthly trends; adjust cadence around launches or pricing changes to confirm recency and accuracy.
Why are some companies worried about AI features in search?
Publishers and brands report traffic declines and have raised legal and policy challenges tied to AI summaries, underscoring the need to appear inside the answers themselves.
