Discover how AI perceives your brand

A Brand Audit analyzes how 6 different AI models perceive and describe your brand. We test ChatGPT (web search), Perplexity (web search), Gemini (web search), GPT-4o (knowledge test), Claude (knowledge test), and Gemini Flash (knowledge test) to see what they know (and don't know) about your company. This comprehensive analysis reveals knowledge gaps, inaccuracies, and opportunities to improve your AI visibility.

AI systems learn from web content, news articles, reviews, social media, and other public sources they can access and cite. A Brand Audit helps you understand what information AI has access to, identify knowledge gaps, and discover which sources they trust most. This insight guides your content and citation-building strategy.

Yes! Run audits for different regions to see how AI perception varies by location and language. This is especially useful for global brands or businesses expanding into new markets. Regional audits help you understand local competitive landscapes and cultural nuances in how AI systems describe your brand.

Brand Facts are the key pieces of information about your company that you configure: brand name, industry, value proposition, key differentiators, products/services, target audience, and more. Configuring these helps us measure AI accuracy. We compare what AI systems say about you against your actual Brand Facts to identify misunderstandings or gaps.

We provide specific, actionable recommendations for each gap identified in your audit. This includes content to create (blog posts, case studies, FAQs), citations to build (authoritative sites to target for backlinks), and technical optimizations to make (schema markup, structured data). Tasks are automatically generated from audit results and prioritized by impact.

We recommend running a Brand Audit quarterly to track changes in AI perception over time, or after major company changes like product launches, rebranding, funding rounds, or entering new markets. Regular audits help you measure the impact of your optimization efforts and catch new issues early.

Our Brand Audit queries 6 different AI models with multiple prompts about your brand and industry. We analyze their responses for factual accuracy, completeness, sentiment, and competitive positioning. The analysis is based on actual AI outputs, not estimates, giving you a true picture of how AI systems currently perceive and recommend your brand.