About half of consumers now choose AI-powered search, according to McKinsey. About 6 in 10 US adults use AI to find information, according to AP NORC polling. Independent analysis shows Google AI Overviews can cut clicks to top results by about one third.
People feel uneasy about this shift. Marketers see more impressions and fewer visits when AI Overviews appear above the links. Surveys show Americans want more control and remain unsure about the accuracy and governance of AI systems.
This guide keeps things simple and useful. We highlight the best US-based products that help brands measure and grow visibility inside AI answers.
What Matters for AI Visibility in 2025
- Presence across ChatGPT, Gemini, Claude Perplexit, and Google AI Overviews
- Verifiable citations using schema FA, Q HowT,o, and Product on key pages
- Strong entity alignment in Wikidata, Wikipedia, and consistent brand profiles
- Fresh trustworthy sources like expert reviews, case studies, and news
- Task first content that answers common prompts with step-by-step stats and examples
- Clean technical setup, fast page, HTTPS, structured data, and crawlable layouts
- Real authorship signals with linked bios credentials and third-party mentions
Rapid Rundown of AI Visibility Products
Ask one question before you choose “Which tool will make your brand show up in AI answers across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews?”. This rundown gives you fast clarity.
- RankPrompt: Tracks brand presence across major AI answers and recommends fixes for schema citations and gaps.
- seoClarity: Monitors Google AI Overviews at scale with change tracking for visibility impact.
- Semrush: Adds AI Overviews occurrence to Position Tracking and Sensor for measurable coverage.
- Profound: Dedicated AI visibility tracker that maps when and how assistants surface your brand.
- Peec AI: AI Overviews and assistant monitoring with timelines of appearance and loss.
- Rankscale: Tracks brand mentions across answer engines with competitive comparisons.
- Otterly AI: Monitors AI answer placements and pulls snapshots to audit citations.
- AthenaHQ: Measures AI search visibility and helps prioritize fixes that lift entity signals.
- Scrunch AI: Reports when AI answers recommend your brand and where competitors replace you.
- BrightEdge: Enterprise workflows to identify AI Overviews and optimize entity and citation coverage.
Comparison of AI Visibility Products Optimized for Engines
| Product | Focus for AI answers | AI systems covered (stated) | Google AI Overviews tracking | Pricing (USD, 2025) |
| RankPrompt | AI visibility and SEO with fixes for schema, citations, and competitor gaps. | ChatGPT, Gemini, Grok, Perplexity. | Yes, positioned to track and improve AIO presence. | Starter $49/mo 150 credits; Pro $89/mo 500 credits; Agency $149/mo 1000 credits; top-ups $0.25/credit. |
| seoClarity | Enterprise AIO measurement at scale, incl. “snapshot of the exact content.” | Focus on Google AI Overviews; broader AI search visibility pages exist. | Yes, dedicated module with content snapshots. | Pricing by request. Starts from $2500. |
| Semrush | Adds AIO visibility to Position Tracking and Sensor. | Google AI Overviews (plus standard SERP features). | Yes | Starter $165.15 / mo, Pro+ $248.15/mo, Advanced $455.67/mo. |
| Profound | GEO platform monitors brand visibility and citations across AI platforms. | ChatGPT, Perplexity, Copilot (stated on site). | Yes, AI search visibility focus. | Starter $99/mo, Growth $399, Enterprise pricing by request. |
| Peec AI | AI search analytics and benchmarking across assistants. | ChatGPT, Perplexity, AIO; add-on coverage for Gemini, AI Mode, Claude, DeepSeek, Llama, Grok. | Yes, monitors AI answers, including AIO. | Starter ~$96/mo (€89); Pro ~$214/mo (€199); Enterprise ~$538+/mo (€499+). |
| Rankscale | AI answer-engine visibility and benchmarking. | Tracks ChatGPT, Perplexity, Google AIO per public reviews and blog. | Yes, AIO focuses on docs/blogs. | From ~$20/mo., Pro ~$99/mo, Enterprise ~$780. |
| Otterly AI | Multi-assistant AI search monitoring with brand and citation tracking. | Google AI Overviews and AI Mode, ChatGPT, Gemini, Copilot, Perplexity. | Yes. | Lite $29/mo 15 prompts; Standard $189/mo 100 prompts; Premium $489/mo 400 prompts. |
| AthenaHQ | GEO suite for AI search visibility and optimization. | ChatGPT, Perplexity, Gemini, Claude (review documentation). | Yes, AI search visibility positioning. | Pricing by request; independent reviews report ~$295–$499/mo. |
| Scrunch AI | Tracks brand mentions and recommendations across AI platforms. | Google AI Mode and Gemini, plus ChatGPT Shopping; wider assistant coverage. | Yes. | Starter $250/mo, Growth $417, Enterprise pricing by request. |
| BrightEdge | Enterprise GEO research and workflows around AIO and entity optimization. | Focus on Google AI Overviews; covers broader AI/assistants in weekly insights. | Yes, via research and platform modules. | Pricing by request only. |
1. RankPrompt
RankPrompt shows where your brand appears in AI answers and what to fix to improve it. It scans real prompts across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, then flags gaps you can close.
It focuses on actionable steps such as adding schema, strengthening citations, and benchmarking against competitors, so you can lift visibility with evidence.
RankPrompt Features
- Scans prompts and tests brand visibility across major AI assistants.
- Tracks mentions and citations with trend monitoring and KPI-style scoring.
- Suggests fixes for schema and source coverage to improve inclusion in answers.
- Competitive benchmarking to see where rivals appear and you do not.
RankPrompt Best for
Teams that need clear, prompt-level visibility across AI assistants and quick recommendations they can act on.
RankPrompt Who is it for
Startups, in-house marketers, and agencies that must measure AI answer coverage and prove improvements over time.
Rating & Reviews
G2:4.5/5
“Game-changing for AI search visibility,” Nazareno C.
RankPrompt Pricing
Starter $49/mo 150 credits; Pro $89/mo 500 credits; Agency $149/mo 1000 credits.
2. SEOClarity
SEOClarity helps you track Google AI Overviews at scale so you can see when AI answers appear and how they change. It gives you snapshots of the exact AIO content to compare over time.
You can measure impact on visibility and traffic, then plan fixes to win inclusion. The platform also expands to broader AI search visibility when you need it.
seoClarity Features
- Tracks AI Overviews across large keyword sets with trend reporting.
- Captures a snapshot of the exact AIO content for before and after comparisons.
- Guides analysis to understand AIO’s impact on rankings and traffic.
- Offers broader AI search visibility reporting beyond AIO when required.
seoClarity Best for
Teams that need enterprise-level AIO tracking with verifiable snapshots and change logs.
SEOClarity, who is it for
Large in-house SEO teams and agencies that manage many keywords and stakeholders.
Rating & Reviews
G2: 4.5/5.0
“Customizable dashboards bring together all the important metrics in one convenient location.” – Verified User in Retail
seoClarity Pricing
Pricing by request. Starts from $2,500.
3. Semrush
Semrush adds AI Overviews visibility to Position Tracking and Sensor. You can see when AIO appears for your keywords and how often.
It helps you monitor shifts, compare markets, and act on losses or wins fast.
Semrush Features
- Tracks the presence of Google AI Overviews in Position Tracking and Sensor
- Shows frequency trends so you spot spikes and drops quickly
- Segments by device, location, and keyword tags for cleaner insights
- Alerts and daily logs to catch changes as they happen
- SERP feature comparison to see what replaced your organic result
- Exports and API options to push AIO data into your reports
Semrush Best for
Teams that want fast, measurable AIO incidence tracking inside an all-in-one SEO suite.
Semrush, who is it for
In-house marketers and agencies that already use Semrush for rank tracking and need AIO coverage without adding a new tool.
Rating & Reviews
G2: 4.5/5.0
“I love and found it very helpful to do a site audit. I do every week a website review scanning 500 pages and 2,000 pages, to make sure the website is “healthy”. I also like the keyword research, which is helping me to update and optimise the website’s keywords to make sure they are up to date and how they are performing. I’ve been using SEMRush for the past 2 years, and I discovered a new side of my career I didn’t know I was good at!” –
Semrush Pricing
Pro $165.15/mo, Guru $248.15/mo, Business $455.67/mo.
4. Profound
Profound helps you see when your brand shows up in AI answers and what sources those answers cite. It checks major assistants and records changes over time.
You get clear timelines and evidence so you can spot gaps, protect key queries, and guide content fixes that lift visibility.
Profound Features
- Tracks brand presence across AI assistants and AI search surfaces
- Records snapshots of answers and the citations used
- Logs gains and losses over time with simple timelines
- Highlights competitor presence on the same prompts
- Exports reports for stakeholders and weekly reviews
Profound Best for
Teams that need verified AI answer evidence with clean timelines and citations.
Profound who is it for
In-house marketers and agencies that monitor branded and competitive queries across multiple AI assistants.
Rating & Reviews
G2: 4.6/5.0
“Profound has created a user-friendly platform that provides data on SEO rankings and search opportunities. Their content platform now enables marketers to build relevant, actionable content in minutes.” – Beth G.
Profound Pricing
Starter $99/mo, Growth $399/mo, Enterprise pricing by request.
5. Peec AI
Peec AI tracks how your brand appears inside AI answers and shows when visibility changes. It checks multiple assistants and highlights where you win or lose coverage.
You get clear reports with timelines so you can fix gaps, improve citations, and compare against competitors.
Peec AI Features
- Monitors brand presence across ChatGPT, Perplexity, Claude, and Gemini
- Tracks Google AI Overviews appearances for your queries
- Logs gains and losses over time with simple timelines
- Benchmark competitors on the same prompts and topics
- Exports reports for quick sharing with stakeholders
Peec AI Best for
Teams that want multi-assistant tracking with straightforward timelines and competitive context.
Peec AI, who is it for
In-house marketers and agencies that need fast proof of AI visibility and clear next steps.
Rating & Reviews
G2: 5.0/5.0
“It’s easy to use, setup is extremely fast, you get immediate insights, and you finally get some data to better understand where and how your brand is mentioned in LLMs. What I love is that I can also see the URLs that were quoted. Super helpful to understand how to optimize for this prompt.” – Maximilian M.
Peec AI Pricing
- Starter $96/mo (€89)
- Pro $214/mo (€199)
- Enterprise $538+/mo (€499+)
6. Rankscale
Rankscale tracks where your brand shows up in AI answers and how that changes over time. It focuses on clear visibility metrics across assistants and Google AI Overviews.
You get simple reports that highlight wins, losses, and missed prompts, so you can fix gaps fast and benchmark against competitors.
Rankscale Features
- Monitors brand mentions across ChatGPT, Perplexity, and Google AI Overviews
- Tracks changes over time with easy trend views
- Benchmark competitors on the same prompts and topics
- Flags missing citations and entity gaps to prioritize fixes
- Exports concise reports for stakeholders
Rankscale Best for
Teams that want lightweight, answer-engine visibility tracking with quick competitive context.
Rankscale: Who is it for
In-house marketers and agencies that need fast, clear proof of AI visibility without a heavy enterprise suite.
Rating & Reviews
SourceForge: 5.0/5.0
“It’s powerful and has helped us enter new markets. It’s well-made software, intuitive to use. There is fast support if needed.” – Michael S.
Rankscale Pricing
From $20/mo, Pro $99/mo, Enterprise $780/mo.
7. Otterly AI
Otterly AI shows where your brand appears inside AI answers across multiple assistants and Google AI Overviews. It collects the results so you can review them in one place.
You get clear snapshots and trends that highlight gains, losses, and missing citations, so you can act quickly.
Otterly AI Features
- Tracks AI answers across Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot, and Perplexity
- Saves snapshots of answers to audit citations and changes
- Logs trends over time to spot wins and losses fast
- Flags gaps on key prompts and topics
- Exports reports for easy sharing
Otterly AI is Best for
Teams that want multi-assistant monitoring with saved snapshots and simple trend tracking.
Otterly AI, who is it for
In-house marketers and agencies need quick proof of AI visibility and an easy way to review citations.
Rating & Reviews
G2: 4.9/5.0
“It was easy to implement, and insights were instant. Otterly has been something I could connect with. In fact, within a day of implementing AI to our HubSpot dashboard and Slack, the next week we had our first big win — one of our core reports on “brand storytelling trends” was being referenced by ChatGPT multiple times. The features are top-notch, but I love the sentiment tracking the most. These mentions have become a key brand health indicator due in part to the tone of these mentions showing up in the AI-generated reports our leadership team references.” – Wendy O.
Otterly AI Pricing
- Lite $29/mo 15 prompts
- Standard $189/mo 100 prompts
- Premium $489/mo 400 prompts
8. AthenaHQ
AthenaHQ measures how your brand shows up in AI answers and helps you improve it. It tracks key assistants and flags where you gain or lose coverage.
You get simple views of entities, prompts, and results so you can fix gaps, strengthen citations, and focus work where it matters.
AthenaHQ Features
- Monitors visibility across ChatGPT, Perplexity, Gemini, and Claude
- Tracks shifts in coverage for branded and competitive prompts
- Highlights entity and citation gaps to prioritize fixes
- Provides keyword and topic grouping for cleaner reporting
- Exports summaries for fast stakeholder updates
AthenaHQ Best for
Teams that want focused GEO tracking with clear guidance on entity and citation improvements.
AthenaHQ, who is it for
In-house marketers and agencies that need prompt-level visibility across multiple assistants without heavy setup.
Rating & Reviews
G2: 4.9/5.0
“The platform’s overall capabilities, flexibility, and ease of maneuvering around to access the specific prompts and result analysis. Additionally, the support I receive from them is ahead of all other LLM tracking software. Once acquainted with the interface, you’ll love being a pro at navigating around to find your data and recommendations.” – Joe M.
AthenaHQ Pricing
Pricing by request; independent reviews report $295–$499/mo.
9. Scrunch AI
Scrunch AI shows when AI answers recommend your brand and where competitors replace you. It tracks key AI surfaces so you can see gains and losses fast.
You get simple reports to review citations, fix gaps, and focus on prompts that move revenue.
Scrunch AI Features
- Monitors recommendations across Google AI Mode, Gemini, and ChatGPT Shopping
- Flags where competitors replace your brand on the same prompts
- Highlights missing or weak citations to guide fixes
- Tracks changes over time to spot wins and losses
- Exports concise reports for stakeholders
Scrunch AI is Best for
Teams that need clear proof of brand recommendations inside AI answers with fast, competitive context.
Scrunch AI: Who is it for
In-house marketers and agencies that want quick, actionable visibility without heavy setup.
Rating & Reviews
G2: 4.7/5.0
“Scrunch is awesome! My clients love it, and I rely on it daily. The easy dashboard makes reporting simple, and for some clients, we’ve gone all-in with the full service. When I first demoed Scrunch, I thought, This is my job security as an SEO. ” It finally gives me an answer for how to optimize for AI search.” – Jade P.
Scrunch AI Pricing
Starter $250/mo, Growth $417/mo, Enterprise pricing by request.
9. BrightEdge
BrightEdge helps you understand where Google AI Overviews appear for your topics and how to improve your chances of inclusion. It brings AIO insights into enterprise SEO workflows.
You get clear views of entities, sources, and page signals so teams can strengthen citations and protect high-value queries.
BrightEdge Features
- Identifies when AI Overviews appear and how they change over time
- Surfaces entity and citation gaps to guide on-page improvements
- Maps topics and intent so content answers match AI summaries
- Tracks competitive presence on AIO results for key queries
- Exports dashboards and reports for stakeholders
BrightEdge Best for
Enterprises that need AIO monitoring tied to entity optimization and scalable workflows.
BrightEdge, who is it for
Large in-house teams and agencies managing many pages, products, and stakeholders who need structured AIO reporting.
Rating & Reviews
G2: 4.7/5.0
“BrightEdge is a great platform. The features are robust, and the access to data is top-notch. But the customer service is the thing that really sets them apart. I have a small tea, and so having a biweekly meeting/ work session with an expert is invaluable.” – Charley A.
BrightEdge Pricing
Pricing by request only.
How To Pick The Right Tool in 5 Steps
- Define the job to be done: Write 3 outcomes you need now such as track Google AI Overviews daily measure brand mentions in ChatGPT and benchmark competitors then rank them must be nice to have.
- Check coverage and evidence: Confirm the assistants covered ChatGPT Gemini, Claude, Perplexity, and Google AIO, and ask for proof snapshots, timelines export samples, and a live keyword test.
- Verify data access and exports: List where the data must go, BI sheets, Looker GA 4, and confirm CSV API or webhook limits frequency and historical retention at least 90 days.
- Test on your critical prompts: Run a 7-day pilot with 50 to 200 branded and competitor prompts and require alerts to change logs and side-by-side before and after views.
- Score TCO and security: Add up plan price, seats credits, overage rates, and setup time; check SSO SOC2 data residency deletion policy and pick the tool with the highest score on must-haves per dollar.
FAQs
What is an “AI answer engine”?
An AI answer engine delivers direct answers instead of a list of links by searching sources and synthesizing a response. Perplexity describes this model in its help center.
What is AI visibility?
AI visibility is whether and how often assistants like ChatGPT, Gemini Claude, Perplexit, and Google AI Overviews surface and cite your brand for target prompts, and practical definitions overlap with current AEO guidance.
How do Google AI Overviews decide what to show?
Google says AI features build summaries from information across the web and show supporting links; inclusion depends on strong content and technical signals.
Can I track when AI Overviews appear for my keywords?
Yes, platforms like Semrush and SEOclarity expose AIO presence, and in SEOclarity’s case, snapshots of the exact content so you can compare changes over time.
Why are brands worried about AI answers?
Many users now rely on AI to look up information, which shifts clicks away from traditional results. Recent polling shows about six in ten US adults use AI for info search.
Do AI Overviews reduce clicks on top organic results?
Various industry monitors show AIO can change click patterns and volatility. Semrush’s Sensor tracks AIO occurrence alongside SERP features to quantify impact.
Which assistants should I prioritize for visibility?
Focus on Google AI Overviews plus multi-assistant coverage ChatGPT Gemini Claude and Perplexity; these are widely referenced by tool vendors and buyer guides.
What evidence should a tool provide before I buy?
Ask for AIO snapshots, timelines, export samples, and a live test on your prompts. Vendors like SEOClarity explicitly advertise snapshots, while Semrush shows AIO incidence.
Is there consumer demand behind optimizing for AI answers?
Yes, new McKinsey research reports that about half of consumers intentionally seek AI-powered search engines, and the share is growing.
Are there risks or legal issues around answer engines?
Yes, multiple publishers have brought lawsuits alleging misuse of content against answer engine providers, highlighting ongoing legal uncertainty.
