How AI Search Assistants Impact Brand Discovery
Key Takeaways: Search has flipped from links to answers and that’s where first impressions now happen. Google’s AI Overviews appear on roughly 1 in 8 searches, while about 60% of searches end with no click. Meanwhile, ChatGPT referrals jumped from under 1M to 25M+ year over year, so the few links cited inside AI answers get most of the clicks. […]
