In 2025, 60% of U.S. adults use AI to find information, 60% of marketers use AI daily (up from 37% last year), and 93% of CMOs report clear ROI from generative AI. Teams still worry about off-tone drafts, wrong facts, and what data is safe to paste; leaders ask for stronger voice controls, citations, and approvals that match real workflows. […]
About half of consumers now choose AI-powered search, according to new McKinsey research, around 60% of U.S. adults use AI to look up information per AP NORC polling; and a large-scale Ahrefs study finds Google AI Overviews correlate with about a 34.5% drop in clicks on the top result. People worry about being invisible when assistants skip their brand. They fear
About half of consumers now choose AI-powered search, according to McKinsey. About 6 in 10 US adults use AI to find information, according to AP NORC polling. Independent analysis shows Google AI Overviews can cut clicks to top results by about one third. People feel uneasy about this shift. Marketers see more impressions and fewer visits when AI Overviews appear
Discover how to track brand mentions in AI search across ChatGPT, Google, Perplexity, and Claude. Learn step-by-step how to use Rank Prompt to measure visibility, monitor citations, and strengthen your brand’s presence in AI-generated results.
AI is transforming how users search — and how brands must optimize. In this post, we review the top AI SEO tools for 2025 to help you rank across both search engines and AI assistants like ChatGPT, Gemini, and Perplexity.
Discover the best tools to track AI assistant mentions of your brand across platforms like ChatGPT, Perplexity, Gemini, and Grok. Stay visible in the new AI-driven search era.
Key Takeaways: Your brand’s first impression now happens inside an AI model. Buyers ask ChatGPT, Claude, Gemini, or Perplexity “what’s best for me?” and get confident answers that shape the shortlist, while enterprise use of generative AI has surged, with 65% of organizations reporting regular use by early 2024. The behavior shift is visible in the numbers. Seventy-one percent of
Key Takeaways: Search doesn’t start with blue links anymore it starts with an AI answer and a handful of citations. Google’s AI Overviews now run in 200+ countries and 40+ languages, putting source links inside the summary itself and changing what “visibility” means. That’s the new front row your brand has to win. Early data shows behavior is shifting with
Key Takeaways: AI answers now sit where your clicks used to. Google’s AI Overviews and AI Mode, Microsoft Copilot Search, and engines like Perplexity summarize the web up top and cite sources, shifting SEO from “rank to click” to “be selected and cited.” Copilot grounds responses via Bing on the open web or custom-scoped sources, so clean information architecture and
Key Takeaways: Search has flipped from links to answers and that’s where first impressions now happen. Google’s AI Overviews appear on roughly 1 in 8 searches, while about 60% of searches end with no click. Meanwhile, ChatGPT referrals jumped from under 1M to 25M+ year over year, so the few links cited inside AI answers get most of the clicks.
