Track Your Online Presence Across AI Platforms

caro
May 24, 2025

This platform was created by four marketing agency founders who recognized a clear need: helping clients understand and improve their online visibility. Originally developed as an internal tool, we’ve now opened it to the public to empower startups, small businesses, and digital marketing professionals.

Whether you’re a founder, SEO expert, or agency owner, our mission is to simplify visibility tracking across AI platforms—so you can see how your brand ranks and make smarter, data-driven decisions.

How Are AI Overviews Affecting Ad Placement?

A recent study done on 100,000 keywords by SEO platform SE Ranking found the following

Shopping ads (carousels) are shown above the AI Overview 80% of the time.
More ads appeared below the AI Overview than above it
No ads appeared alongside the AI Overview 27% of the time

In 2023, Google’s top revenue-driving source was ad placements, with 53% of all revenue from ads coming from search ad placements. Due to this, in our opinion, it was never a question of IF Google would include ads within AI Overviews while continuing to drive search ad performance, but it was HOW Google was going to implement ads into AI Overviews while continuing to drive strong search ad performance.

When AI Overviews were first released, Google started by running their ads above and below the Search Generative Experience (SGE). While these original placements are still around, recent versions of the AI Overview include native ads within the experience. Any ad located within the AI Overview is labeled as “sponsored”.

Google has mentioned that if a searcher’s query is commercially driven, they will likely show an ad, instead of the AI Overview Google will only use AI when necessary to promote items like pricing, reviews, and stores to help make the user convert.

New Performance Metrics

The main goal of AI Overviews is to increase the number of zero-click searches. This means you may see a decrease in CTR and an increase in CPCs. It is predicted that, on average, overviews will decrease CTRs by 30%. As a result, you should shift your focus towards impressions, ROAS and ROI of your ads.

Despite lower CTRs, there could be a positive side effect of these summaries on PPC ads. AI Overviews will make users more qualified before they click your ad. Overviews are going to give users a baseline understanding of what they are searching for.

This means that if someone clicks through your ad to your site, they are already slightly further through the funnel than they would have been without the summary, making them one step closer to their conversion point. This could end up having a positive impact on your CVRs and overall ROAS.

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